5th European eAccessibility Forum
Benefits and costs of e-accessibility

28/03/2011, 9:00 - 18:00
Cité des Sciences et de l'Industrie - 30 Avenue Corentin Cariou 75019 - Paris, France

 
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Make mobile communication accessible, a chalenging responsability

Antonella Desneux (France)
SFR
antonella. desneux (@) sfr.com

Speaker's information


photo  Antonella Desneux

As SFR head of sustainable development, Antonella Desneux manages the implementation of CSR strategy (Corporate Social Responsability) and ensures its deployement through the whole firm. As such, she also supervises the products and services accessibility.

As Heads of Social Innovation and Social Responsibility, she pilots each program related to equal opportunity (diversity, education, disability, gender equality etc.) and heads SFR foundation “committed for equal opportunity”.

Expert of transverse projects, Antonella Desneux previously held the function of Head of Quality Certification. She joined SFR in 1997 after beginning her career at Vivendi (ex Générale des Eaux).

 

Summary


Warning : The short papers of this conference have been prepared by BrailleNet who accept any responsibility for them. But presentation materials provided for download (full-papers or slides) have been provided by the authors themselves.

ICTs boom has improved the autonomy of disabled persons, in particular through web phones. But even if digital technologies are in general a source of progress, we must however be careful to avoid creating new situations of handicap and to anticipate from the very beginning of the conception phase the question of accessibility for each product and services.

In this presentation, SFR shows how its action is part of an ecosystem of actors with very different responsibilities (public, corporate, associations). It will present the social and economic opportunities of digital technologies but also what are the requirements (human needs, training, regulations) in order to make of digital technologies a chance for everyone.

From this point of view, it appears that accessibility development depends also on the tools given to the decision-makers to make accessibility a marketing argument (not considering the essential support to equal opportunity). To be able to identify what market share represent people with accessibility needs is an important step in this direction. The difficulty to estimate accessibility costs and benefits derives also from the legal limitations that do not allow to collect personal information. Overturning these limitations could permit to build business cases.

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